NAPPAART STUDIO
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Brand Identity

Polpo — Restaurant Concept

A seafood restaurant identity concept inspired by the coastal colours of Cinque Terre. Script lettering, an octopus character and nautical details bring the visual system together.

Services
Brand Identity / Logo Design / Illustration
Year
2025

View full project on Behance ↗

Polpo restaurant concept applied to illustrated business-card mockups.
01 / CONCEPT

Concept

A restaurant concept, presented as a brand mockup. The identity explores a warm seaside character through colour, lettering and illustration.

Polpo octopus and letter P badges alongside the restaurant concept colour palette.
02 / LOGO & CHARACTER

Logo & character

The Dancing Script wordmark is paired with an octopus character and a tentacle-inspired P badge. These elements explore different ways the concept can appear across the identity.

Polpo script wordmark with an octopus-tentacle detail.
Red octopus mascot wearing a sailor hat for the Polpo restaurant concept.
Circular Polpo badge with a red tentacle-inspired P and Buon Appetit lettering.
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