8 Mile Motors
An automotive identity built around a distinctive 8 mark, racing-inspired lettering and a red, gold and purple palette. A coordinated system across signage, apparel, business cards and brand guidelines.
- Services
- Brand Identity / Logo Design / Brand Guidelines / Print Design
Hoodies
Apparel mockups bring the identity onto light, dark and colour-blocked hoodies.
Business cards
The red, gold and purple palette extends to business cards, shown here in an embossed print mockup.
The identity
A flexible logo system pairs the full 8 Mile Motors wordmark with a standalone 8. Colour, black, white and single-colour versions support different backgrounds and production sizes.
Colour & typography
8 Mile Red leads the palette, supported by Golden Bronze, Dark Amethyst and neutral tones. Racing Sans One gives the display typography its character, with Archivo supporting the wider type system.
Garage signage
Have a project
in mind?
Whether you’re building a new brand, refreshing an existing identity or looking for original creative work, I’d love to hear about it.